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They are, effectively, little websites running inside a mobile browser. The same is true for a Kik-only game called “Costume Party,” which passed the 1 million user milestone within 22 hours of its launch.Mark Zuckerberg has said Facebook’s biggest mistake was betting too much on HTML5.Many developers and users think that native applications provide a faster, smoother experience than can be found with Web apps.Snapchat turned down a $3 billion acquisition offer from Facebook.All of the top 10 games in South Korea’s App Store have come via Kakao Talk.But Kik, which in April put the final pieces into place for its HTML5 platform, has created a super-charged mobile browser that uses cacheing and background downloading to provide a fluid user experience.

That opens up the sort of monetization opportunities currently being exploited by We Chat, Line, and Kakao Talk – in-app purchases, payments, games, virtual items, brand relationships, ecommerce – but it places them in the context of the open Web, mostly free from the restrictions imposed by devices, app stores, or operating systems.

Kik launched as a cross-platform messenger in 2010 and saw insane growth for the time, blowing by 1 million registered users in two weeks.

Remember, this is back when people bought Black Berrys.

Seldom mentioned among this clutch of frontrunners, however, is the app that I think could be the dark horse of the Internet – a potential bolter that has built a deep and defensible moat around its product, and one that has zagged when all others have zigged. If you believe in the messaging revolution and that messaging is the killer app for mobile, then Kik has to be on your radar.

(Okay, so in that orgy of mixed metaphors we’ve got horses building moats while running from side to side. ) This app, while it faces very real challenges, has locked down key advantages in its technology and it is starting to deliver the kinds of numbers that, if they were emanating from Silicon Valley, would be the chatter of the venture capital community, if they could only shut up about Snapchat for five minutes. If you believe in good design and a young userbase, then Kik should be near the top of your list of chat apps to pay attention to.

I introduced my girlfriend to the game, and now she gets furious when I don’t play my turn within 12 hours. Beyond games, though, Kik is also showing up with some serious numbers.